SANNA VAN HELLEMONDT

FREELANCE CONCEPTUAL VISUAL MERCHANDISER┬á– SINCE 1990

My Visual Merchandise consultancy consists of:

  • If needed, create a Visual Merchandise department within the company.
  • If the VM department exists, placing VM as a serious retail discipline next to buying and selling within the company.

Improve the VM results by:

  • Help to determine the company’s VM principles.
  • In case needed developing new concepts.
  • Translate the VM principles in a VM handbook.
  • Introduce and train company┬┤s staff to execute these principles and control results.