“THE SILENT SALESMAN”

Visual Merchandising proved to be an important tool to improve company results.

Why has VM become an important retail discipline?

• VM proved to improve turnover without extra sales costs
• VM proved to be an efficient means to improve corporate profit
• VM proved to be an important weapon for retailers to get customer preference and be distinctive compared to the competition.

Visual Merchandising in brief:
Visual Merchandising helps to increase profit and turnover, without extra sales costs because it brings buying, selling and merchandise presentation in balance.

Result:
Merchandise presentation becomes logical and attractive in order for the customer to recognize the store concept and to enable the customer to easily help him/herself