“THE SILENT SALESMAN”
Visual Merchandising proved to be an important tool to improve company results.
Why has VM become an important retail discipline?
- VM proved to improve turnover without extra sales costs
- VM proved to be an efficient means to improve corporate profit
- VM proved to be an important weapon for retailers to get customer preference and be distinctive compared to the competition.
Visual Merchandising in brief:
Visual Merchandising helps to increase profit and turnover, without extra sales costs because it brings buying, selling and merchandise presentation in balance.
Merchandise presentation becomes logical and attractive in order for the customer to recognize the store concept and to enable the customer to easily help him/herself